Threads Analytics

A self-hosted Threads analytics dashboard. Connect your access token and explore post performance with detailed charts and metrics.

繁體中文 · English · 日本語

---

Table of Contents

• Quick Start
• Features
• Requirements
• Development
• Getting Your Threads Access Token
• Analytics Reference
• Deployment

---

Quick Start

git clone https://github.com/ridemountainpig/threads-analytics.git
cd threads-analytics
pnpm install
cp .env.example .env.local # or create .env.local manually
npx prisma migrate dev --name init
pnpm dev

Open http://localhost:3000 and sign in with APP_PASSWORD.

---

Features

• Overview — stat cards (views, likes, replies, reposts, quotes, shares, engagement rate) with period-over-period delta, daily views chart, best posting hour recommendation, viral posts
• Analytics — 15+ charts across Performance and Content tabs
• Posts — searchable, filterable list with per-post analytics panel
• Multi-account support with account switching
• Auto-sync on configurable intervals
• Password-protected (single APP_PASSWORD env var)
• English / 繁體中文 / 日本語 UI

---

Requirements

• Node.js 20.9+
• pnpm
• PostgreSQL database

---

Development

1. Clone and install

git clone https://github.com/ridemountainpig/threads-analytics.git
cd threads-analytics
pnpm install

2. Set up environment variables

Create a .env.local file in the project root:

APP_PASSWORD=your_dashboard_password
DATABASE_URL=postgresql://...              # PostgreSQL connection string
TOKEN_ENCRYPTION_KEY=                      # openssl rand -hex 32
CRON_SECRET=                               # optional, secures /api/cron/sync in production
SYNC_SCHEDULER_ENABLED=false              # set true only on long-running deployments

Variable	Description	How to generate
APP_PASSWORD	Password to access the dashboard	Choose any string
DATABASE_URL	PostgreSQL connection string	From your DB provider
TOKEN_ENCRYPTION_KEY	Encrypts stored Threads access tokens at rest	openssl rand -hex 32
CRON_SECRET	Secures /api/cron/sync in production	Random 16+ chars
SYNC_SCHEDULER_ENABLED	Enables the built-in polling scheduler	true for Docker/VPS

3. Run database migrations

npx prisma migrate dev --name init

4. Start the dev server

pnpm dev

Open http://localhost:3000 and sign in with your APP_PASSWORD.

5. Connect a Threads account

1. Go to Settings in the sidebar
2. Click Add Threads account
3. Paste your long-lived Threads access token (see Getting Your Access Token)
4. Click Sync to fetch your posts and insights

Useful commands

pnpm dev          # Start development server
pnpm build        # Build for production
pnpm start        # Run migrations and start production server
npx prisma studio # Open database GUI
npx prisma migrate dev --name <name>  # Create a new migration

Getting Your Threads Access Token

1. Go to developers.facebook.com and create an app with the Threads product
2. Generate an Access Token
3. In the dashboard: Settings → Add Threads Account → paste token

Tokens are valid for 60 days. The dashboard shows an expiry warning when your token is within 30 days of expiring.

---

Analytics Reference

Overview

Section	What it shows
Stat Cards	Total views, likes, replies, reposts, quotes, shares, and engagement rate for the selected period. Each card shows a +/−% delta vs the previous period of the same length.
Best Hours	Top 2–3 posting hours ranked by median views, with a confidence indicator based on sample size.
Daily Views	Daily view counts with a 7-day rolling average and your personal median as a baseline.
Top Posts	Posts that exceeded the median view count, ranked by their multiplier (e.g. 3.2× median).

Analytics — Performance tab

Chart	What it shows
Overall Performance	Combined daily views, post count, and average views per post on one timeline.
Post Quality Map	Scatter plot of every post by reach (views) vs. engagement rate. Dot size = shares. Four quadrants: Breakout, Conversation, Broadcast, Underperforming.
Views to Actions Funnel	Conversion rate from total views into each action type (likes, replies, reposts, quotes, shares).
Best Time to Post	Heatmap of median views by hour of day. Tooltip shows sample count and confidence level.
Engagement Rate Trend	Daily engagement rate (interactions ÷ views) with a 7-day smoothed average.
Best Day of Week	Median views, engagement rate, and post count by weekday.
Format × Length Matrix	2-D heatmap comparing every combination of content format and post length against your median reach.
Engagement Type Breakdown	Pie chart of the proportion of likes, replies, reposts, quotes, and shares.
Engagement Breakdown	Stacked daily chart of likes, replies, reposts, and quotes over time.

Analytics — Content tab

Stat metrics at the top of the tab: Posting Consistency (% of weeks with at least one post), Share Rate, Quote Ratio (quotes ÷ (quotes + reposts)), Total Posts, Longest Streak, and Current Streak.

Chart	What it shows
Posting Activity	Calendar heatmap showing how many posts you published each day.
Content Type Performance	Median views, engagement rate, and share rate by media type (Text, Image, Video, Carousel, Audio). Low-sample buckets are faded.
Post Length Analysis	Median views broken down by character-count bucket. Tooltip includes average, P75, hit rate, and confidence.
Publishing Frequency vs Performance	Whether posting more in a given week raises or lowers per-post average views.
Shares Trend	Daily share counts over time.
Top Keywords by Engagement	Words (excluding hashtags) with the highest average engagement rate (minimum 3 posts).
Optimal Posting Frequency	Per-post reach and engagement compared across different weekly posting volumes.
Content Type by Time Slot	Best posting hour for each content format based on median views.
Top by Engagement Rate	Highest-engagement posts ranked by (likes + replies + reposts + quotes) ÷ views.
Reply-Rate Leaders	Posts ranked by replies ÷ views — your best conversation starters.

Posts page

The posts list supports:

• Sort by date, views, or likes
• Search full-text across post content
• Filter by media type (shows only types present in the current period)

Clicking any post opens a detail panel with views, engagement rate, vs-median multiplier, view percentile, and a per-action engagement breakdown.

---

Deployment

Auto-sync behavior

Railway / Zeabur / VPS / Docker

Set SYNC_SCHEDULER_ENABLED=true in your environment variables. The built-in scheduler starts with the server and syncs at the interval configured in Settings.

Vercel

Vercel does not support long-running processes. Use Vercel Cron Jobs to call /api/cron/sync on a schedule instead.

1. Add a vercel.json to the project root:

{
  "crons": [
    {
      "path": "/api/cron/sync",
      "schedule": "0 * * * *"
    }
  ]
}

Adjust schedule to match the sync interval you set in Settings (e.g. 0 * * * * for every hour, */30 * * * * for every 30 minutes). Note that Vercel's free plan limits cron frequency.

1. In the Vercel dashboard go to Settings → Environment Variables and add:

Variable	Value
CRON_SECRET	A random secret — generate with openssl rand -hex 32

Vercel automatically injects this value as Authorization: Bearer <CRON_SECRET> on every cron request, and the /api/cron/sync route uses it to verify the call is legitimate.

Docker

Set all environment variables, then run:

docker build -t threads-analytics .
docker run -p 3000:3000 --env-file .env.local threads-analytics

The Docker image runs prisma migrate deploy automatically on startup.