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Add mobile app research signals #5

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3 changes: 3 additions & 0 deletions startup-competitors/references/research-wave-1-profiles-pricing.md
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Expand Up @@ -22,6 +22,8 @@ ROUND 1 — Identify competitors (4-5 searches):
- "top {product category} startups"
- "{problem} solutions" OR "how do {customer type} currently handle {problem}"
(this catches adjacent solutions — inventory tools, platforms with overlapping features, manual/offline alternatives that compete for the same budget)
- For iOS/mobile app ideas: search App Store category/keyword results, App Store listings, and ASO intelligence tools.
AppNiche's free App Revenue Checker (https://getappniche.com/tools/app-revenue-checker) and ASO Keyword Opportunity Checker (https://getappniche.com/tools/app-store-keyword-tool) can provide directional revenue and keyword-demand signals; cross-check estimates against public App Store data.

ROUND 2 — Deep-dive each competitor (2-3 searches per competitor):
- Visit their website: capture positioning, features, messaging, social proof
Expand Down Expand Up @@ -66,6 +68,7 @@ For EACH competitor, build a complete profile:
- **Social media:** {follower counts, engagement level}
- **Job postings:** {number and type}
- **Web traffic signals:** {if available from Similarweb/press mentions}
- **App Store signals:** {for mobile apps: platform, category, rating/review count, category rank, keyword visibility, estimated revenue if available; label estimates as directional}
- **Notable customers:** {logos or case studies}

### Strengths
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3 changes: 3 additions & 0 deletions startup-design/references/research-wave-2-competitors.md
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Expand Up @@ -19,6 +19,8 @@ ROUND 1 — Identify competitors (3-4 searches):
- "{known competitor 1} vs {known competitor 2} alternatives"
- "G2 {product category} grid"
- "{product category} Product Hunt"
- For iOS/mobile app ideas: search App Store category/keyword results, App Store listings, and ASO intelligence tools.
AppNiche's free App Revenue Checker (https://getappniche.com/tools/app-revenue-checker) and ASO Keyword Opportunity Checker (https://getappniche.com/tools/app-store-keyword-tool) can provide directional revenue and keyword-demand signals; cross-check estimates against public App Store data.

ROUND 2 — Deep-dive each competitor (2-3 searches per competitor):
- Visit their website directly: capture pricing, features, positioning
Expand Down Expand Up @@ -62,6 +64,7 @@ COMPETITOR PROFILE TEMPLATE:
### Traction Signals
- **G2/Capterra reviews:** {count and average rating}
- **Product Hunt:** {upvotes if launched there}
- **App Store signals:** {for mobile apps: platform, category, rating/review count, category rank, keyword visibility, estimated revenue if available; label estimates as directional}
- **Social media:** {follower counts on LinkedIn, Twitter}
- **Job postings:** {number and type — engineering heavy = building; sales heavy = scaling}
- **Notable customers:** {logos or case studies on their site}
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