fix(seo): exclude shadow-banned profiles from index and sitemap

[nimrodkra]

Summary

Shadow-banned (vordr) user profiles currently return 200 with full content, no noindex, and are listed in users.xml — so Google indexes them and inbound links pass equity through. This PR closes both vectors while preserving the shadow-ban illusion (page content unchanged).

• Adds derived User.noindex: Boolean! GraphQL field, computed from flags.vordr || reputation <= MIN_INDEXABLE_REPUTATION. The webapp will consume it (companion PR: dailydotdev/apps#TBD).
• Excludes vordr users from buildUsersSitemapQuery via the existing whereVordrFilter helper.
• Extracts MIN_INDEXABLE_REPUTATION = 10 constant in src/common/users.ts and uses it in both places to prevent threshold drift.

Trade-off (intentional)

noindex is publicly queryable. For users with reputation > 10, noindex: true deterministically reveals shadow-ban via GraphQL. We accepted this over a real 404 because 404 would be a clean tell on the rendered page itself; a GraphQL-only signal is a smaller surface than a status-code change.

Test plan

• __tests__/users.ts — three new query user noindex cases (rep > 10 + no vordr, rep <= 10, vordr + high rep).
• __tests__/sitemaps.ts — extended users.xml test asserts vordr user is excluded and a non-vordr user with flags: {vordr: false} IS included.
• Lint clean.

Made with Cursor

[pulumi]

🍹 The Update (preview) for dailydotdev/api/prod (at dce98fb) was successful.

✨ Neo Explanation

Routine deployment of commit `93d84afa` that adds `noindex` support for shadow-banned and low-reputation users, excluding them from sitemaps and exposing a `noindex` GraphQL field. ✅ Low Risk — no stateful resource replacements, no security group changes; DB and Clickhouse migration jobs run as part of the standard release process.

This is a standard application deployment rolling out a new image (93d84afa) that adds shadow-ban (flags.vordr) awareness to SEO indexing. The code changes introduce a noindex GraphQL field on users, exclude shadow-banned users from the sitemap via whereVordrFilter, and expose MIN_INDEXABLE_REPUTATION = 10 as a named constant. The migration jobs (both DB and Clickhouse) cycle as expected with the new commit hash — these likely carry schema or data changes supporting the new noindex logic.

The noindex field is computed purely at query time via a SQL expression in graphorm (no new column), so no schema migration is strictly required for that field itself — though the DB migration job suggests there may be accompanying schema changes in this commit not visible in the diff.

Resource Changes

    Name                                                   Type                           Operation
~   vpc-native-private-deployment                          kubernetes:apps/v1:Deployment  update
~   vpc-native-temporal-deployment                         kubernetes:apps/v1:Deployment  update
~   vpc-native-clean-channel-highlights-cron               kubernetes:batch/v1:CronJob    update
~   vpc-native-post-analytics-clickhouse-cron              kubernetes:batch/v1:CronJob    update
-   vpc-native-api-clickhouse-migration-2fc38143           kubernetes:batch/v1:Job        delete
~   vpc-native-sync-subscription-with-cio-cron             kubernetes:batch/v1:CronJob    update
~   vpc-native-ws-deployment                               kubernetes:apps/v1:Deployment  update
~   vpc-native-hourly-notification-cron                    kubernetes:batch/v1:CronJob    update
~   vpc-native-validate-active-users-cron                  kubernetes:batch/v1:CronJob    update
~   vpc-native-expire-super-agent-trial-cron               kubernetes:batch/v1:CronJob    update
~   vpc-native-clean-zombie-users-cron                     kubernetes:batch/v1:CronJob    update
~   vpc-native-check-analytics-report-cron                 kubernetes:batch/v1:CronJob    update
~   vpc-native-daily-digest-cron                           kubernetes:batch/v1:CronJob    update
~   vpc-native-worker-job-deployment                       kubernetes:apps/v1:Deployment  update
~   vpc-native-clean-gifted-plus-cron                      kubernetes:batch/v1:CronJob    update
~   vpc-native-clean-zombie-user-companies-cron            kubernetes:batch/v1:CronJob    update
~   vpc-native-update-tags-str-cron                        kubernetes:batch/v1:CronJob    update
~   vpc-native-personalized-digest-cron                    kubernetes:batch/v1:CronJob    update
~   vpc-native-user-profile-analytics-clickhouse-cron      kubernetes:batch/v1:CronJob    update
~   vpc-native-rotate-daily-quests-cron                    kubernetes:batch/v1:CronJob    update
~   vpc-native-update-views-cron                           kubernetes:batch/v1:CronJob    update
+   vpc-native-api-db-migration-93d84afa                   kubernetes:batch/v1:Job        create
~   vpc-native-post-analytics-history-day-clickhouse-cron  kubernetes:batch/v1:CronJob    update
~   vpc-native-clean-zombie-images-cron                    kubernetes:batch/v1:CronJob    update
~   vpc-native-update-trending-cron                        kubernetes:batch/v1:CronJob    update
~   vpc-native-clean-expired-better-auth-sessions-cron     kubernetes:batch/v1:CronJob    update
~   vpc-native-update-highlighted-views-cron               kubernetes:batch/v1:CronJob    update
~   vpc-native-deployment                                  kubernetes:apps/v1:Deployment  update
~   vpc-native-rotate-weekly-quests-cron                   kubernetes:batch/v1:CronJob    update
~   vpc-native-squad-posts-analytics-refresh-cron          kubernetes:batch/v1:CronJob    update
~   vpc-native-channel-highlights-cron                     kubernetes:batch/v1:CronJob    update
~   vpc-native-clean-zombie-opportunities-cron             kubernetes:batch/v1:CronJob    update
~   vpc-native-update-tag-materialized-views-cron          kubernetes:batch/v1:CronJob    update
-   vpc-native-api-db-migration-2fc38143                   kubernetes:batch/v1:Job        delete
~   vpc-native-update-source-public-threshold-cron         kubernetes:batch/v1:CronJob    update
~   vpc-native-personalized-digest-deployment              kubernetes:apps/v1:Deployment  update
~   vpc-native-update-achievement-rarity-cron              kubernetes:batch/v1:CronJob    update
~   vpc-native-calculate-top-readers-cron                  kubernetes:batch/v1:CronJob    update
~   vpc-native-update-current-streak-cron                  kubernetes:batch/v1:CronJob    update
~   vpc-native-generate-search-invites-cron                kubernetes:batch/v1:CronJob    update
~   vpc-native-generic-referral-reminder-cron              kubernetes:batch/v1:CronJob    update
... and 11 other changes