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7 changes: 7 additions & 0 deletions docs/guides/integration-advertiser-dataprovider-endpoints.md
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Expand Up @@ -58,6 +58,13 @@ DII refers to a user's normalized email address or phone number, or the normaliz

<!-- diagram source: resource/advertiser-flow-endpoints-v3-mermaid.mermaid -->

## Integration Example

For a complete demonstration of a working integration that includes all the recommended patterns, see the [UID2 Identity Map V3 Integration Example](https://github.com/IABTechLab/uid2docs/blob/main/static/examples/identity-map-integration-example).
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V3 > v3 -- could we do this in the destination please? Or say Version 3

While the sample is implemented using the Python SDK, the integration patterns are applicable to any SDK or direct API integration.
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This isn't the main meaning for "while" so better not to use it, to avoid possible misunderstanding..
From
While the sample is implemented using the Python SDK, the integration patterns are applicable to any SDK or direct API integration.
To
The sample uses the Python SDK, but the integration patterns are applicable to any SDK or direct API integration.


For step-by-step setup instructions and to run the example, see the [Integration Example README](https://github.com/IABTechLab/uid2docs/blob/main/static/examples/identity-map-integration-example/README.md).
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For the link copy, use the title of the destination doc. In which case we don't need "the" also.
From:
see the [Integration Example README]
To:
see [UID2 Integration Technical Sample]


### 1: Generate Raw UID2s from DII

| Step | Endpoint | Description |
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7 changes: 7 additions & 0 deletions docs/guides/integration-advertiser-dataprovider-overview.md
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Expand Up @@ -60,6 +60,13 @@ The following table shows the implementation options that are available for adve
| [5: Monitor for Raw UID2 Refresh](#5-monitor-for-raw-uid2-refresh) | Use the refresh timestamp (`r` field) returned from the [POST&nbsp;/identity/map](../endpoints/post-identity-map.md) endpoint to determine when to refresh Raw UID2s. |
| [6: Monitor for Opt-Out Status](#6-monitor-for-opt-out-status) | API call to the [POST /optout/status](../endpoints/post-optout-status.md) endpoint. |

## Integration Example
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  1. Is this identical copy? If yes -- on the short term, same edits.
    But, better if we implement as a snippet. I can do it if you want.

  2. A question. Is this applicable to Snowflake, and/or AWS Entity Resolution?

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Yes, it is and it is applicable to Snowflake. Gian is finishing changes to that doc now. This is not applicable to AWS Entity Resolution.

I'll make changes you've suggested above across the board.
Didn't know about snippets, could you please help with that?


For a complete demonstration of a working integration that includes all the recommended patterns, see the [UID2 Identity Map V3 Integration Example](https://github.com/IABTechLab/uid2docs/blob/main/static/examples/identity-map-integration-example).
While the sample is implemented using the Python SDK, the integration patterns and applicable to any SDK or direct API integration.

For step-by-step setup instructions and to run the example, see the [Integration Example README](https://github.com/IABTechLab/uid2docs/blob/main/static/examples/identity-map-integration-example/README.md).

## Integration Diagram

The following diagram outlines the steps that data collectors must complete to map DII to raw UID2s for audience building and targeting.
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7 changes: 7 additions & 0 deletions docs/sdks/sdk-ref-java.md
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Expand Up @@ -350,6 +350,13 @@ If you're using server-side integration (see [Publisher Integration Guide, Serve
}
```

## Integration Example

For a complete demonstration of a working integration that includes all the recommended patterns, see the [UID2 Identity Map V3 Integration Example](https://github.com/IABTechLab/uid2docs/blob/main/static/examples/identity-map-integration-example).
While the sample is implemented using the Python SDK, the integration patterns are applicable to any SDK or direct API integration.

For step-by-step setup instructions and to run the example, see the [Integration Example README](https://github.com/IABTechLab/uid2docs/blob/main/static/examples/identity-map-integration-example/README.md).

>**Note:** The SDK automatically handles email normalization and hashing, ensuring that raw email addresses and phone numbers do not leave your server.
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This note was at the end of the prior section -- and that's where it should be. The Integration Example section was inserted in the wrong place.
In this Java SDK doc, I think you should put it AFTER the Usage Example section and make it an H3, same as you've done in the Python SDK doc. So it's at the end of the Advertiser/Data Provider section of the doc.


### Usage Example
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6 changes: 6 additions & 0 deletions docs/sdks/sdk-ref-python.md
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Expand Up @@ -301,6 +301,12 @@ mixed_input = IdentityMapV3Input()
mixed_response = client.generate_identity_map(mixed_input)
```

### Integration Example
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If this is the identical copy, same edits and preferably a snippet... same as prior comment.

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There's a subtle difference for Python SDK vs the others - in other places I say that the pattern is applicable despite the example using Python SDK, here I don't. Not sure it's worth keeping them separate though - happy to make it the same.

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@aulme that makes sense, thx. But I do think we should have a snippet. I think it'd be OK to still have that line in the Python SDK doc... it's kind of unnecessary data but I don't think it sounds weird. It's just info.

LMK if you want me to do that for you in the branch.


For a complete demonstration of a working integration that includes all the recommended patterns, see the [UID2 Identity Map V3 Integration Example](https://github.com/IABTechLab/uid2docs/blob/main/static/examples/identity-map-integration-example).

For step-by-step setup instructions and to run the example, see the [Integration Example README](https://github.com/IABTechLab/uid2docs/blob/main/static/examples/identity-map-integration-example/README.md).

## Migration From Version Using v2 Identity Map

The following sections provide general information and guidance for migrating to the latest version of this SDK, which references `POST /identity/map` version 3, including:
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18 changes: 18 additions & 0 deletions static/examples/identity-map-integration-example/.gitignore
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# Environment variables
.env

# Python cache
__pycache__/
*.pyc

# Virtual environments (legacy and uv)
venv/
.venv/

# uv lock file
uv.lock

# Database files
*.db

.idea
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3.13
123 changes: 123 additions & 0 deletions static/examples/identity-map-integration-example/README.md
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# UID2 Integration Technical Sample

**Complete UID2 integration example demonstrating Identity Map V3 flow.**
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V3 > v3


This sample shows a pattern for mapping email addresses and phone numbers to UID tokens, handling optouts, managing token refresh cycles, and performing a sample attribution analysis based on both current and previous UIDs.
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In the heading we have UID2 and now we have UID. Ideally keep it consistent at UID2 since this is in the context of the UID2 site, not a general resource.


## Project Structure

```
identity-map-integration-example/
├── src/ # Python source code
│ ├── complete_demo.py # End-to-end demo workflow
│ ├── map_identities.py # Core UID2 mapping logic
│ ├── attribution_analysis.py # Attribution analysis example
│ ├── config.py # Configuration loading
│ ├── database.py # Database schema and utilities
│ ├── uid_client_wrapper.py # UID2 client with retry logic
│ └── populate_*.py # Test data generation scripts
├── .env # UID2 credentials (create from .env.example)
├── pyproject.toml # Project configuration
└── README.md # This file
```

## Quick Start

### 1. Install Dependencies
```bash
# Install uv (Python package manager)
curl -LsSf https://astral.sh/uv/install.sh | sh

# Install project dependencies
uv sync
```

### 2. Configure UID2 Credentials
```bash
cp .env.example .env
# Edit .env with your UID2 integration credentials
```

Required `.env` format:
```
UID2_BASE_URL=operator-integ.uidapi.com
UID2_API_KEY=your_api_key_here
UID2_SECRET_KEY=your_secret_key_here
```

### 3. Run Complete Demo
```bash
# Full workflow: test data population → UID2 mapping → attribution analysis
uv run src/complete_demo.py
```

### 4. Run Individual Components
```bash
# Generate test data only
uv run src/populate_test_uid_mappings.py

# Run UID mapping only
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UID > UID2, any instances you can in general copy.

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Changed everything except for code

uv run src/map_identities.py

# Run attribution analysis only
uv run src/attribution_analysis.py
```

## Core UID2 Integration Patterns

### Identity Mapping Workflow

**Key Integration Points:**
1. **Batch Processing** (`src/map_identities.py:build_uid2_input()`) - Process sequential batches of up to 5,000 DIIs per request
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Not DIIs. In this context, email addresses and/or phone numbers.
DII is an acronym for directly identifiable information -- not suitable for making into a plural.

2. **Retry Logic** (`src/uid_client_wrapper.py:generate_identity_map_with_retry()`) - Exponential backoff for network resilience
3. **Response Handling** (`src/map_identities.py:process_uid2_response()`) - Process mapped, opted-out, and invalid identifiers

## Sample Database Schema

**Core `uid_mapping` table:**
```sql
CREATE TABLE uid_mapping (
uid_mapping_id INTEGER PRIMARY KEY,
dii TEXT NOT NULL, -- Email or phone (+E.164)
dii_type TEXT NOT NULL, -- 'email' or 'phone'
current_uid TEXT, -- Current UID2 token
previous_uid TEXT, -- Previous UID2 token (only available for 90 days after rotation, afterwards NULL)
refresh_from TIMESTAMP, -- When to refresh mapping
opt_out BOOLEAN DEFAULT FALSE -- The user has opted out, we shouldn't attempt to map them again
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them > this user

);
```

**Key business logic queries:**
```sql
-- Records needing mapping (never mapped + refresh expired)
SELECT uid_mapping_id, dii, dii_type
FROM uid_mapping
WHERE opt_out = FALSE
AND (current_uid IS NULL OR refresh_from < datetime('now'));

-- Attribution joins using both current and previous UIDs
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UIDs > UID2s

SELECT * FROM impressions imp
JOIN uid_mapping um ON (imp.uid2 = um.current_uid OR imp.uid2 = um.previous_uid)
WHERE um.opt_out = FALSE;
```

## Script Reference

| Script | Purpose | Key Integration Concepts |
|--------|---------|-------------------------|
| `src/populate_test_uid_mappings.py` | Creates 100k test records | Database schema, DII formatting |
| `src/map_identities.py` | **Core UID2 mapping logic** | Batch processing, retry logic, response handling |
| `src/populate_test_conversions_impressions.py` | Attribution demo data | UID2 token usage in measurement |
| `src/attribution_analysis.py` | Attribution analysis | Cross-UID joins, measurement patterns |
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UID > UID2

| `src/complete_demo.py` | End-to-end workflow | Full integration validation |

## Production Integration Checklist

**Patterns for UID2 Integration:**

✅ **Request Limits**: Maximum 5,000 DIIs per request
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As previous. Don't say DIIs anywhere.

✅ **Sequential Processing**: No parallel requests to UID2 service
✅ **Retry Logic**: Exponential backoff for network failures
✅ **Optout Handling**: Permanent exclude opted out users from future processing
✅ **Token Refresh**: Re-map tokens when they reach `refresh_from` timestamps
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Is it tokens, not raw UID2s?

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Sorry, I raw UID2s, used colloquially

✅ **State Persistence**: Track mapping state
3 changes: 3 additions & 0 deletions static/examples/identity-map-integration-example/env.example
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UID2_BASE_URL=https://operator-integ.uidapi.com
UID2_API_KEY=your_api_key_here
UID2_SECRET_KEY=your_secret_key_here
14 changes: 14 additions & 0 deletions static/examples/identity-map-integration-example/pyproject.toml
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[project]
name = "identity-map-tech-sample-2"
version = "0.1.0"
description = "UID2 Identity Map V3 technical sample demonstrating email/phone to UID2 mapping with proper optout handling"
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V3 > v3

optout handling > opt-out handling

requires-python = ">=3.13"
dependencies = [
"python-dotenv>=1.0.0",
"uid2-client>=2.6.0",
]

[dependency-groups]
dev = [
"black>=23.0.0",
]
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#!/usr/bin/env python3
"""
Simple demo of joining impression and conversion data via current and previous UIDs
"""
import sqlite3
import traceback
from database import get_connection


def attribution_analysis(conn: sqlite3.Connection) -> None:
"""Run simple attribution analysis query"""
cursor = conn.cursor()

attribution_query = """
SELECT
imp.impression_id,
conv.conversion_id,
conv.conversion_value,
imp.campaign_id,
um.dii,
um.current_uid
FROM impressions imp
JOIN uid_mapping um ON (imp.uid = um.current_uid OR imp.uid = um.previous_uid)
JOIN conversions conv ON (conv.uid = um.current_uid OR conv.uid = um.previous_uid)
WHERE um.opt_out = FALSE
ORDER BY RANDOM()
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why do we want to order by random here?

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Just for the demo - we're showing 10 rows, if we don't order by random you'll just see a bunch of rows for the same impression.

LIMIT 10
"""

cursor.execute(attribution_query)
results = cursor.fetchall()

print("Sample Attribution Results:")
print(
f"{'Impression':<12} {'Conversion':<12} {'Value':<10} {'Campaign':<12} {'DII':<40} {'UID':<15}"
)
print("-" * 110)

for row in results:
imp_id, conv_id, value, campaign, dii, uid = row
print(
f"{imp_id:<12} {conv_id:<12} ${value:<9.2f} {campaign:<12} {dii:<40} {uid:<15}"
)


def main():
try:
conn = get_connection()
attribution_analysis(conn)
except Exception as e:
print(f"Attribution analysis failed: {e}")
traceback.print_exc()
finally:
if "conn" in locals():
conn.close()


if __name__ == "__main__":
main()
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#!/usr/bin/env python3
"""
Complete demo of UID Identity Mapping:
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UID > UID2

Should be everywhere except code. Since this is for the UID2 site, not shared content.

- Creates a test database.
- Populates the database with test identity mapping data.
- Runs the UID mapping process.
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UID > UID2

- Populates the database with test impression and conversion data.
- Runs a sample attribution analysis.
"""
import traceback

import map_identities
import populate_test_uid_mappings
import populate_test_conversions_impressions
import attribution_analysis
from database import get_connection


def complete_demo():
conn = get_connection("uid_demo.db")
try:
print("Step 1: Populating UID mapping test data...")
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UID > UID2

populate_test_uid_mappings.populate_database(conn)

print("Step 2: Running UID mapping...")
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UID > UID2

map_identities.map_identities(conn)

print("Step 3: Populating attribution test data...")
populate_test_conversions_impressions.populate_attribution_data(conn)

print("Step 4: Running attribution analysis...")
attribution_analysis.attribution_analysis(conn)

print("Demo completed successfully!")

except Exception as e:
print(f"Failed with error: {e}")
traceback.print_exc()

finally:
conn.close()


if __name__ == "__main__":
complete_demo()
39 changes: 39 additions & 0 deletions static/examples/identity-map-integration-example/src/config.py
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import os
import sys
from dataclasses import dataclass

from dotenv import load_dotenv


@dataclass
class Config:
uid_base_url: str
uid_api_key: str
uid_secret_key: str


def load_config() -> Config:
load_dotenv(override=True) # Override existing environment variables

uid_base_url = os.getenv("UID2_BASE_URL")
uid_api_key = os.getenv("UID2_API_KEY")
uid_secret_key = os.getenv("UID2_SECRET_KEY")

missing: list[str] = []
if not uid_base_url:
missing.append("UID2_BASE_URL")
if not uid_api_key:
missing.append("UID2_API_KEY")
if not uid_secret_key:
missing.append("UID2_SECRET_KEY")

if missing:
print(f"Error: Missing required environment variables: {missing}")
sys.exit(1)

# At this point, we know all values are not None due to the validation above
assert uid_base_url is not None
assert uid_api_key is not None
assert uid_secret_key is not None

return Config(uid_base_url, uid_api_key, uid_secret_key)
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