diff --git a/_pkgdown.yml b/_pkgdown.yml
index 55903c7..9e1ef31 100644
--- a/_pkgdown.yml
+++ b/_pkgdown.yml
@@ -1,4 +1,12 @@
 url: http://reichlab.io/distfromq/
 template:
+  includes:
+    in_header: |
+      <!-- Privacy-friendly analytics by Plausible -->
+      <script async src="https://plausible.io/js/pa-DOosbUzSYYO66nV9P5iOt.js"></script>
+      <script>
+        window.plausible=window.plausible||function(){(plausible.q=plausible.q||[]).push(arguments)},plausible.init=plausible.init||function(i){plausible.o=i||{}};
+        plausible.init()
+      </script>
   bootstrap: 5