diff --git a/Containerfile.external-dns-operator b/Containerfile.external-dns-operator
index 3538823b..d1ae3c32 100644
--- a/Containerfile.external-dns-operator
+++ b/Containerfile.external-dns-operator
@@ -28,8 +28,8 @@ RUN make build-operator
 FROM registry.access.redhat.com/ubi9/ubi-minimal:latest@sha256:7d4e47500f28ac3a2bff06c25eff9127ff21048538ae03ce240d57cf756acd00
 LABEL maintainer="Red Hat, Inc."
 LABEL com.redhat.component="external-dns-operator-container"
-LABEL name="external-dns-operator"
-LABEL version="1.3.3"
+LABEL name="edo/external-dns-rhel9-operator"
+LABEL version="1.3.4"
 WORKDIR /
 COPY --from=builder /workspace/bin/external-dns-operator /
 # Red Hat certified container images have licenses.
diff --git a/Containerfile.external-dns-operator-bundle b/Containerfile.external-dns-operator-bundle
index 30c7a078..b0d7c90a 100644
--- a/Containerfile.external-dns-operator-bundle
+++ b/Containerfile.external-dns-operator-bundle
@@ -43,9 +43,9 @@ LABEL com.redhat.delivery.operator.bundle: true
 ARG FULL_COMMIT
 ARG GIT_URL
 
-LABEL name=external-dns-operator-bundle
-LABEL version="1.3.3"
-LABEL release="1.3.3"
+LABEL name="edo/external-dns-operator-bundle"
+LABEL version="1.3.4"
+LABEL release="1.3.4"
 LABEL maintainer='NetworkEdge team <aos-network-edge-staff@redhat.com>'
 LABEL io.k8s.display-name='ExternalDNS Operator'
 LABEL io.k8s.description='Operator bundle for the ExternalDNS Operator'
diff --git a/VERSION b/VERSION
index 31e5c843..d0149fef 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-1.3.3
+1.3.4
diff --git a/bundle/manifests/external-dns-operator.clusterserviceversion.yaml b/bundle/manifests/external-dns-operator.clusterserviceversion.yaml
index b63ca08d..fb961f11 100644
--- a/bundle/manifests/external-dns-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/external-dns-operator.clusterserviceversion.yaml
@@ -338,7 +338,7 @@ metadata:
     features.operators.openshift.io/token-auth-aws: "false"
     features.operators.openshift.io/token-auth-azure: "false"
     features.operators.openshift.io/token-auth-gcp: "false"
-    olm.skipRange: <1.3.3
+    olm.skipRange: <1.3.4
     operatorframework.io/suggested-namespace: external-dns-operator
     operators.openshift.io/valid-subscription: '["OpenShift Kubernetes Engine", "OpenShift
       Container Platform", "OpenShift Platform Plus"]'
@@ -346,7 +346,7 @@ metadata:
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
     repository: https://github.com/openshift/external-dns-operator
     support: Red Hat, Inc.
-  name: external-dns-operator.v1.3.3
+  name: external-dns-operator.v1.3.4
   namespace: external-dns-operator
 spec:
   apiservicedefinitions: {}
@@ -627,7 +627,7 @@ spec:
   minKubeVersion: 1.22.0
   provider:
     name: Red Hat, Inc.
-  version: 1.3.3
+  version: 1.3.4
   webhookdefinitions:
   - admissionReviewVersions:
     - v1
diff --git a/hack/sync-version.sh b/hack/sync-version.sh
index 4be8bb96..ff5fd2ba 100755
--- a/hack/sync-version.sh
+++ b/hack/sync-version.sh
@@ -48,6 +48,7 @@ for containerfile in "${containerfiles[@]}"; do
     else
         echo "[UPDATE] $(basename "$containerfile"): updating from $current_version to $version"
         sed -i "s/version=\"[^\"]*\"/version=\"$version\"/" "$containerfile"
+        sed -i "s/release=\"[^\"]*\"/release=\"$version\"/" "$containerfile"
         any_updated=true
     fi
 done