diff --git a/cmd/vclusterctl/cmd/root.go b/cmd/vclusterctl/cmd/root.go
index fe6a7a632e..f39c90ad94 100644
--- a/cmd/vclusterctl/cmd/root.go
+++ b/cmd/vclusterctl/cmd/root.go
@@ -26,6 +26,7 @@ import (
 	"github.com/loft-sh/vcluster/pkg/platform/defaults"
 	"github.com/loft-sh/vcluster/pkg/telemetry"
 	"github.com/loft-sh/vcluster/pkg/upgrade"
+	"github.com/loft-sh/vcluster/pkg/util/clihelper"
 	"github.com/mitchellh/go-homedir"
 	"github.com/sirupsen/logrus"
 	"github.com/spf13/cobra"
@@ -68,7 +69,7 @@ func NewRootCmd(log log.Logger) *cobra.Command {
 
 			return nil
 		},
-		Long: `vcluster root command`,
+		Long: "\n" + clihelper.ASCIIArt,
 	}
 }
 
diff --git a/pkg/util/clihelper/clihelper.go b/pkg/util/clihelper/clihelper.go
index 8be3e91c02..0aaf182485 100644
--- a/pkg/util/clihelper/clihelper.go
+++ b/pkg/util/clihelper/clihelper.go
@@ -26,6 +26,13 @@ import (
 
 const MinHelmVersion = "v3.10.0"
 
+const ASCIIArt = `
+            _           _
+ __   _____| |_   _ ___| |_ ___ _ __
+ \ \ / / __| | | | / __| __/ _ \ '__|
+  \ V / (__| | |_| \__ \ ||  __/ |
+   \_/ \___|_|\__,_|___/\__\___|_|`
+
 // CriticalStatus container status
 var CriticalStatus = map[string]bool{
 	"Error":                      true,
@@ -88,7 +95,7 @@ func GetKubeConfig(ctx context.Context, kubeClient *kubernetes.Clientset, vclust
 		if err != nil {
 			return false, nil
 		}
-		log.Done("vCluster is up and running")
+		log.Done("vCluster is up and running" + ASCIIArt)
 		return true, nil
 	})
 	if err != nil {