diff --git a/README.md b/README.md
index 9a09a00..efd8609 100644
--- a/README.md
+++ b/README.md
@@ -38,9 +38,12 @@ type Config struct {
   Host        string        `config:"host"`
   Port        uint32        `config:"port"`
   Timeout     time.Duration `config:"timeout"`
+  SomeVal     *time.Time    `config:"someval"`
 }
 ```
 
+Time is expected to be in `RFC3339` format.
+
 By default, all fields are optional. With the required option, if a key is not found then Confita will return an error.
 
 ```go
diff --git a/config.go b/config.go
index d472e1c..648bcdd 100644
--- a/config.go
+++ b/config.go
@@ -263,6 +263,7 @@ func (f *FieldConfig) Set(data string) error {
 }
 
 var durationType = reflect.TypeOf(time.Duration(0))
+var timeType = reflect.TypeOf(time.Time{})
 
 func convert(data string, value reflect.Value) error {
 	t := value.Type()
@@ -274,6 +275,16 @@ func convert(data string, value reflect.Value) error {
 		value.SetInt(int64(d))
 		return nil
 	}
+
+	if t == timeType {
+		d, err := time.Parse(time.RFC3339, data)
+		if err != nil {
+			return err
+		}
+		value.Set(reflect.ValueOf(d))
+		return nil
+	}
+
 	switch t.Kind() {
 	case reflect.Bool:
 		b, err := strconv.ParseBool(data)
diff --git a/config_test.go b/config_test.go
index 623ca37..ac176d0 100644
--- a/config_test.go
+++ b/config_test.go
@@ -82,6 +82,7 @@ func TestLoad(t *testing.T) {
 		Ptr             *string       `config:"ptr"`
 		String          string        `config:"string"`
 		Duration        time.Duration `config:"duration"`
+		Time            *time.Time    `config:"time"`
 		Struct          nested
 		StructPtrNil    *nested
 		StructPtrNotNil *nested
@@ -117,10 +118,12 @@ func TestLoad(t *testing.T) {
 		"float64": strconv.FormatFloat(math.MaxFloat64, 'f', 6, 64),
 	}
 
+	date := time.Now().UTC().Truncate(time.Second)
 	otherStore := store{
 		"ptr":      "ptr",
 		"string":   "string",
 		"duration": "10s",
+		"time":     date.Format(time.RFC3339),
 	}
 
 	loader := confita.NewLoader(
@@ -150,6 +153,7 @@ func TestLoad(t *testing.T) {
 		Ptr:      &ptr,
 		String:   "string",
 		Duration: 10 * time.Second,
+		Time:     &date,
 		Struct: nested{
 			Int:    math.MaxInt64,
 			String: "string",
@@ -190,13 +194,13 @@ func TestLoadIgnored(t *testing.T) {
 
 func TestLoadFirstBackendWins(t *testing.T) {
 	s := struct {
-		Age  int    `config:"age"`
+		Age int `config:"age"`
 	}{}
 
 	st1 := store{
-		"age":  "10",
+		"age": "10",
 	}
-	st2 := store {
+	st2 := store{
 		"age": "77",
 	}