diff --git a/pkg/coredata/migrations/20260710T152544Z.sql b/pkg/coredata/migrations/20260710T152544Z.sql
index b90e225fea..98e1d61e01 100644
--- a/pkg/coredata/migrations/20260710T152544Z.sql
+++ b/pkg/coredata/migrations/20260710T152544Z.sql
@@ -12,5 +12,23 @@
 -- OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
 -- PERFORMANCE OF THIS SOFTWARE.
 
-ALTER TABLE trust_centers
-    RENAME COLUMN page_title TO title;
+-- Idempotent: no-op when page_title was already renamed or never added.
+DO $$
+BEGIN
+    IF EXISTS (
+        SELECT 1
+        FROM information_schema.columns
+        WHERE table_schema = 'public'
+          AND table_name = 'trust_centers'
+          AND column_name = 'page_title'
+    ) AND NOT EXISTS (
+        SELECT 1
+        FROM information_schema.columns
+        WHERE table_schema = 'public'
+          AND table_name = 'trust_centers'
+          AND column_name = 'title'
+    ) THEN
+        ALTER TABLE trust_centers
+            RENAME COLUMN page_title TO title;
+    END IF;
+END $$;
diff --git a/pkg/coredata/migrations/20260721T133736Z.sql b/pkg/coredata/migrations/20260721T133736Z.sql
index 02a0812fb7..e44e90ed75 100644
--- a/pkg/coredata/migrations/20260721T133736Z.sql
+++ b/pkg/coredata/migrations/20260721T133736Z.sql
@@ -12,12 +12,37 @@
 -- OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE USE OR
 -- PERFORMANCE OF THIS SOFTWARE.
 
--- title is the full home page heading. Rows that still store the org name as a
--- fragment (the pre-migration default) are backfilled to the English hero copy
--- the UI previously rendered via i18n ("Compliance at {{name}}.").
-UPDATE trust_centers tc
-SET title = 'Compliance at ' || o.name || '.',
-    updated_at = NOW()
-FROM organizations o
-WHERE tc.organization_id = o.id
-  AND tc.title = o.name;
+-- title (or page_title, if the rename was skipped) is the full home page
+-- heading. Rows that still store the org name as a fragment (the
+-- pre-migration default) are backfilled to the English hero copy the UI
+-- previously rendered via i18n ("Compliance at {{name}}.").
+DO $$
+BEGIN
+    IF EXISTS (
+        SELECT 1
+        FROM information_schema.columns
+        WHERE table_schema = 'public'
+          AND table_name = 'trust_centers'
+          AND column_name = 'title'
+    ) THEN
+        UPDATE trust_centers tc
+        SET title = 'Compliance at ' || o.name || '.',
+            updated_at = NOW()
+        FROM organizations o
+        WHERE tc.organization_id = o.id
+          AND tc.title = o.name;
+    ELSIF EXISTS (
+        SELECT 1
+        FROM information_schema.columns
+        WHERE table_schema = 'public'
+          AND table_name = 'trust_centers'
+          AND column_name = 'page_title'
+    ) THEN
+        UPDATE trust_centers tc
+        SET page_title = 'Compliance at ' || o.name || '.',
+            updated_at = NOW()
+        FROM organizations o
+        WHERE tc.organization_id = o.id
+          AND tc.page_title = o.name;
+    END IF;
+END $$;
diff --git a/pkg/coredata/migrations/20260721T165706Z.sql b/pkg/coredata/migrations/20260721T165706Z.sql
index 656ce0aae2..98fc692275 100644
--- a/pkg/coredata/migrations/20260721T165706Z.sql
+++ b/pkg/coredata/migrations/20260721T165706Z.sql
@@ -32,5 +32,10 @@ WHERE tc.organization_id = o.id;
 ALTER TABLE trust_centers
     ALTER COLUMN entity_name DROP DEFAULT;
 
+-- Drop both names: installs that applied page_title but skipped the
+-- rename still have page_title; fully renamed installs have title.
 ALTER TABLE trust_centers
-    DROP COLUMN title;
+    DROP COLUMN IF EXISTS title;
+
+ALTER TABLE trust_centers
+    DROP COLUMN IF EXISTS page_title;
diff --git a/pkg/coredata/migrations/20260730T132804Z.sql b/pkg/coredata/migrations/20260730T132804Z.sql
new file mode 100644
index 0000000000..cceb08421b
--- /dev/null
+++ b/pkg/coredata/migrations/20260730T132804Z.sql
@@ -0,0 +1,82 @@
+-- Copyright (c) 2026 Probo Inc <hello@probo.com>.
+--
+-- Permission is hereby granted, free of charge, to any person obtaining a copy
+-- of this software and associated documentation files (the "Software"), to deal
+-- in the Software without restriction, including without limitation the rights
+-- to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+-- copies of the Software, and to permit persons to whom the Software is
+-- furnished to do so, subject to the following conditions:
+--
+-- The above copyright notice and this permission notice shall be included in
+-- all copies or substantial portions of the Software.
+--
+-- THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+-- IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+-- FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+-- AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+-- LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+-- OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+-- SOFTWARE.
+
+-- trust_centers branding briefly lived as page_title, then title, then
+-- entity_name. Inserts only populate entity_name; leftover NOT NULL
+-- page_title/title columns make organization create fail with
+-- SQLSTATE 23502. Ensure entity_name is present and drop the obsolete
+-- columns for installs that got stuck between those renames.
+
+DO $$
+BEGIN
+    IF NOT EXISTS (
+        SELECT 1
+        FROM information_schema.columns
+        WHERE table_schema = 'public'
+          AND table_name = 'trust_centers'
+          AND column_name = 'entity_name'
+    ) THEN
+        ALTER TABLE trust_centers
+            ADD COLUMN entity_name TEXT NOT NULL DEFAULT '';
+
+        UPDATE trust_centers tc
+        SET entity_name = o.name
+        FROM organizations o
+        WHERE tc.organization_id = o.id
+          AND tc.entity_name = '';
+
+        IF EXISTS (
+            SELECT 1
+            FROM information_schema.columns
+            WHERE table_schema = 'public'
+              AND table_name = 'trust_centers'
+              AND column_name = 'page_title'
+        ) THEN
+            UPDATE trust_centers
+            SET entity_name = page_title
+            WHERE entity_name = ''
+              AND page_title IS NOT NULL
+              AND page_title <> '';
+        END IF;
+
+        IF EXISTS (
+            SELECT 1
+            FROM information_schema.columns
+            WHERE table_schema = 'public'
+              AND table_name = 'trust_centers'
+              AND column_name = 'title'
+        ) THEN
+            UPDATE trust_centers
+            SET entity_name = title
+            WHERE entity_name = ''
+              AND title IS NOT NULL
+              AND title <> '';
+        END IF;
+
+        ALTER TABLE trust_centers
+            ALTER COLUMN entity_name DROP DEFAULT;
+    END IF;
+END $$;
+
+ALTER TABLE trust_centers
+    DROP COLUMN IF EXISTS page_title;
+
+ALTER TABLE trust_centers
+    DROP COLUMN IF EXISTS title;