diff --git a/packages/react/src/components/F0Button/__stories__/F0Button.mdx b/packages/react/src/components/F0Button/__stories__/F0Button.mdx
index 8d5c93efe0..438cd759c4 100644
--- a/packages/react/src/components/F0Button/__stories__/F0Button.mdx
+++ b/packages/react/src/components/F0Button/__stories__/F0Button.mdx
@@ -141,6 +141,12 @@ Icons reinforce the label meaning. Use leading icons for the most common case, t
   </table>
 </Unstyled>
 
+### Counter
+
+<Canvas of={Stories.Counter} />
+
+Counters surface a quantity tied to the action — items to review, pending approvals — right on the button, so the number and its call to action stay together. Set `counterValue` and a pill appears after the label, sized to the button and tucked flush against its trailing edge. It adapts to the surface it sits on: a dark pill on the primary field, and on critical only while hovered, where the field darkens enough to wash a light pill out; elsewhere it stays a neutral grey. A count of zero shows nothing, so the same button reads cleanly whether or not there is anything to count.
+
 ### States
 
 <Canvas of={Stories.States} />
diff --git a/packages/react/src/components/F0Button/__stories__/F0Button.stories.tsx b/packages/react/src/components/F0Button/__stories__/F0Button.stories.tsx
index 6e4b982289..5f6fc11e60 100644
--- a/packages/react/src/components/F0Button/__stories__/F0Button.stories.tsx
+++ b/packages/react/src/components/F0Button/__stories__/F0Button.stories.tsx
@@ -557,3 +557,28 @@ export const WithDataTestId: Story = {
     await expect(canvas.getByTestId("my-test-button")).toBeInTheDocument()
   },
 }
+
+export const Counter: Story = {
+  tags: ["no-sidebar"],
+  render: (args) => (
+    <div className="flex flex-wrap items-center justify-center gap-4">
+      <F0Button {...args} variant="default" label="Default" counterValue={3} />
+      <F0Button {...args} variant="outline" label="Outline" counterValue={3} />
+      <F0Button {...args} variant="neutral" label="Neutral" counterValue={3} />
+      <F0Button {...args} variant="ghost" label="Ghost" counterValue={3} />
+      <F0Button
+        {...args}
+        variant="critical"
+        label="Critical"
+        counterValue={3}
+      />
+      <F0Button {...args} variant="promote" label="Promote" counterValue={3} />
+      <F0Button
+        {...args}
+        variant="outlinePromote"
+        label="Outline promote"
+        counterValue={3}
+      />
+    </div>
+  ),
+}
diff --git a/packages/react/src/components/F0Button/__tests__/F0Button.test.tsx b/packages/react/src/components/F0Button/__tests__/F0Button.test.tsx
index b89aaf17db..f13980f387 100644
--- a/packages/react/src/components/F0Button/__tests__/F0Button.test.tsx
+++ b/packages/react/src/components/F0Button/__tests__/F0Button.test.tsx
@@ -97,4 +97,61 @@ describe("F0Button", () => {
     expect(button).not.toBeDisabled()
     expect(onError).toHaveBeenCalled()
   })
+
+  describe("counter", () => {
+    it("renders the counter value", () => {
+      render(<F0Button label="To review" counterValue={3} />)
+      expect(screen.getByText("3")).toBeInTheDocument()
+    })
+
+    it("tightens the button's right padding when a counter is present", () => {
+      render(<F0Button label="To review" size="md" counterValue={3} />)
+      expect(screen.getByRole("button").className).toContain("[&_.main]:!pr-2")
+    })
+
+    it("keeps padding symmetric when there is no counter", () => {
+      render(<F0Button label="Review" size="md" />)
+      expect(screen.getByRole("button").className).not.toContain("!pr-2")
+    })
+
+    it("shows nothing when the count is 0 — no pill, no padding change", () => {
+      render(<F0Button label="Review" size="md" counterValue={0} />)
+      expect(screen.queryByText("0")).not.toBeInTheDocument()
+      expect(screen.getByRole("button").className).not.toContain("!pr-2")
+    })
+
+    it("uses the smaller counter on sm and the larger one on md/lg", () => {
+      const { container: sm } = render(
+        <F0Button label="To review" size="sm" counterValue={3} />
+      )
+      const { container: lg } = render(
+        <F0Button label="To review" size="lg" counterValue={3} />
+      )
+      const counterClass = (c: HTMLElement) =>
+        Array.from(c.querySelectorAll("div")).find((d) =>
+          d.className.includes("rounded")
+        )?.className ?? ""
+      expect(counterClass(sm)).toContain("min-w-4")
+      expect(counterClass(lg)).toContain("min-w-5")
+    })
+
+    const counterWrapper = () => screen.getByText("3").closest("span")
+
+    it("gives the primary counter a dark pill", () => {
+      render(<F0Button variant="default" label="To review" counterValue={3} />)
+      expect(counterWrapper()?.className).toContain("dark")
+    })
+
+    it("keeps the counter neutral on promote", () => {
+      render(<F0Button variant="promote" label="To review" counterValue={3} />)
+      expect(counterWrapper()?.className).not.toContain("dark")
+    })
+
+    it("darkens the critical counter only on hover", async () => {
+      render(<F0Button variant="critical" label="To review" counterValue={3} />)
+      expect(counterWrapper()?.className).not.toContain("dark")
+      await userEvent.hover(screen.getByRole("button"))
+      expect(counterWrapper()?.className).toContain("dark")
+    })
+  })
 })
diff --git a/packages/react/src/components/F0Button/internal-types.ts b/packages/react/src/components/F0Button/internal-types.ts
index 526818c552..078706f847 100644
--- a/packages/react/src/components/F0Button/internal-types.ts
+++ b/packages/react/src/components/F0Button/internal-types.ts
@@ -50,7 +50,7 @@ export type ButtonInternalProps = Pick<
      */
     variant?: ActionButtonVariant
     /**
-     * The filters'counter value to display.
+     * A count shown in a neutral counter to the right of the label.
      */
     counterValue?: number
     /**
diff --git a/packages/react/src/components/F0Button/internal.tsx b/packages/react/src/components/F0Button/internal.tsx
index ed4a5a266a..ff28ac06f6 100644
--- a/packages/react/src/components/F0Button/internal.tsx
+++ b/packages/react/src/components/F0Button/internal.tsx
@@ -76,6 +76,15 @@ const ButtonInternal = forwardRef<
   const shouldHideLabel = hideLabel || emoji
 
   const buttonLabel = (label ?? "").toString()
+  // A count of 0 (or no value) shows nothing: no pill, no padding change.
+  const hasCounter = counterValue !== undefined && counterValue > 0
+  // The counter matches the button height — 20px on md/lg, 16px on sm.
+  const counterSize = size === "sm" ? "sm" : "md"
+  // A dark counter pill: always on the primary (default) solid field, and on
+  // critical only while hovered, where the field darkens enough to wash out the
+  // light pill. Other variants (including promote) keep the neutral counter.
+  const counterIsDark =
+    variant === "default" || (variant === "critical" && isHovered)
   const buttonFontSize = fontSize ?? size
 
   const iconNode = icon ? (
@@ -123,6 +132,17 @@ const ButtonInternal = forwardRef<
       className={cn(
         "max-w-full",
         block && "w-full",
+        // A trailing counter has its own bordered edge, so the button's right
+        // padding tightens 4px (Figma "ButtonCounter"); the left is unchanged.
+        // Important because the override and the size variant's `px` both target
+        // `.main` as arbitrary variants, which tailwind-merge leaves unmerged —
+        // so the cascade, not class order, has to decide, and `!` guarantees it.
+        hasCounter &&
+          {
+            sm: "[&_.main]:!pr-1",
+            md: "[&_.main]:!pr-2",
+            lg: "[&_.main]:!pr-3",
+          }[size],
         withoutDisabledAppearance &&
           disabled &&
           "disabled:pointer-events-none disabled:opacity-100 disabled:cursor-default [&[aria-disabled=true]]:opacity-100 [&[aria-disabled=true]]:cursor-default",
@@ -171,8 +191,17 @@ const ButtonInternal = forwardRef<
         )}
         {iconPosition === "right" && iconNode}
         {append}{" "}
-        {counterValue && (
-          <Counter value={counterValue} size="sm" type="selected" />
+        {hasCounter && (
+          <span
+            className={cn(
+              "ml-1 inline-flex items-center",
+              // Scoping the dark theme to just the counter gives it a dark
+              // pill regardless of the app theme.
+              counterIsDark && "dark"
+            )}
+          >
+            <Counter value={counterValue} size={counterSize} type="default" />
+          </span>
         )}
       </div>
     </Action>